It wouldn’t have occurred to me to check, except that it was mentioned on the latest episode of This Week in Tech (where they are under the naive impression that Obama himself actually posts to the account). Apparently the inactivity has resulted in the account’s removal from Twitterholic, which keeps track of the most-followed accounts. And yet Obama still has nearly twice as many followers as the next, Kevin Rose.
So what’s the deal here? Is everybody just too busy with Change.gov? Will YouTube be Obama’s sole method of communicating with Internet users? That certainly looks to be the case. Once elected, it was inevitable that Obama’s communications strategy would become more conventional, but abandoning this direct line to supporters is somewhat perplexing. Why leave 140,000 followers on the table, especially now that Twitter is finally going mainstream? My guess is that they will use it again, after Obama assumes the presidency and wants to mobilize his supporters toward a particular goal, say, health care reform.
That said, it would behoove someone in Obama’s Internet shop to keep the account current, even by recording announcements of cabinet appointments. Events of the past week have underscored Twitter’s usefulness as a news source. Obama’s team would be wise to recognize this.
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