The war against Old Scratch has extended to the toybox, at least according to one perhaps self-interested merchant i interviewed for this wall street journal piece. it ran a short time back but has seasonal relevance. here’s the kick-off:
God Made Flesh, Then Plastic
By Dave Shiflett
Anyone seeking a mischievous stocking stuffer for Christopher Hitchens or less exalted scoffers need look no further. A growing phalanx of religious action figures—including Adam, Eve, Daniel, Job, Esther, Goliath, Sampson and Jesus—offer a tweaking reminder that despite Heathendom’s best efforts, the faith-based marketplace is forever expanding.
Plastic saints, to be sure, aren’t exactly new. Mary, mother of Jesus, has long ridden shotgun in Catholic vehicles. Yet some of the faithful, including a few with a gift for retail, concluded that she needed reinforcements.
David Socha, chief executive of One2believe, which offers a line of religious action figures, told the Associated Press that there is a “battle for the toy box” under way, in which good and evil vie for the young. “If you’re very religious, it’s a battle for your children’s minds and what they’re playing with and pretending,” he said. “There are remakes out there of Satan and evil things.”
The rest of the piece, though not an endorsement, can be found at www.daveshiflett.com
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