Phew! TurboTax has finally announced the winner of its Vanilla Ice hosted YouTube Tax Rap contest.
The contest awarded $25,000 to the consumer who could come up with the best “Tax Rap”, and if you have three minutes of your life to waste, you can watch the winning video HERE. (That’s right, I’m not even granting it an embed - though you should check out the channel for the biggest departure from scrubbed corporate-ese lingo I’ve ever seen).
While this whole thing is totally off the wall, it definitely made a splash, and that’s what it’s all about these days. If nothing it’s a great example of companies creatively leveraging user generated content (and B-list celebs) to further their brands online. I mean, who are the ad wizards that paired Vanilla Ice with taxes?
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