In a situation reminiscent of when GM’s make-your-own Chevy Tahoe commercial was used by environmentalists to protest gas guzzling SUVs, Kleenex recently incurred the wrath of GreenPeace at a Manhattan “Kleenex Let It Out” event in Times Square.
Ad Rants reports that the event, in which consumers were invited to sit on a sofa and “Let it Out” while Kleenex videotaped, was infiltrated by GreenPeace protestors who were angry with Kleenex parent company, Kimberly-Clark’s, use of old growth forests for Kleenex production. The protestors even unfurled a banner of the Kleenex logo modified to read “Kleercut” while helpless “listeners” looked on.
Just goes to show, if you’re going to explore with “wild” marketing tactics you’ve got to be ready for the good, the bad and the Birkenstocked.
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