America has become a self help culture. When in doubt about what moves to make we turn to self anointed self help “gurus.” Some of the more annoying self improvement mavens place questionable titles like “PhD,” “Dr.” and “El Swami” in front of their names.

I’ve got news for you. Much of the self help game is a crock. While there are well-qualified, well-meaning, educated, experienced self help authors out there, it doesn’t take much more than calling yourself a “self help expert” and getting one gullible publisher to buy into this chicanery to get a book on the shelves.

Disturbingly these self help books are increasing exponentially. At the rate we’re going by the year 2030 self help books will be so ubiquitous they will begin spilling out of the bookstores consuming everything in their paths. Thousands will die as they are swallowed up in avalanches of tomes with titles like “Healing Your Inner Child”, “How To Marry Money” and “1,000 Baby Names That Rhyme With Pudding.”

I’m the author of a new, somewhat humorous parody book “outting” the self help plague. As a result of my book I’ve received some acrimonious missives and reviews from self help authors, but rest assured, I will not back down, I will not capitulate. Much like the solitary student in Tiannamen Square standing before the tank, I will face down the self help sickness alone if need be.

Someone has to step up and stop the scourge. These “gurus” “doctors”, and “swamis” some of whom have eighth grade educations, must be halted. Life as we know it depends on it.

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