An Ohio car dealership has decided not to run a commercial proclaiming a “jihad” on the U.S. car market, following complaints from the Ohio chapter of the Council on American-Islamic Relations. The dealership offered an apology and said the radio ad, which had never aired, was a misguided attempt at humor.
I don’t belive it was misguided at all. I’m sorry the ad did not run. Since “jihad” is a word that is not associated with average, law-abiding, peace-loving Muslims, why would they object to its use? On the contrary, I think the word should be used so often that it becomes trivialized. The word “jihad,” and other words associated with terrorism, should be ridiculed, joked about and satirized at every opportunity.
Let’s refer to the upcoming World Series as a jihad between the National and American League champions. And hey, how about that jihad between Bill Clinton and Chris Wallace? Remember those famous Muhammad Ali fights billed as “The Thrilla in Manilla” and the “Rumble in the Jungle?” How about one called “The Jihad in Joplin.” Anything to let the air out of a word that is not in any way associated with mainstream Muslims, but only with terrorists.
Actually, there should be more ridicule of Islamic terrorism in general. More jokes, more Saturday Night Live skits, more Jay Leno jibes. Terrorist lunatics are going to continue trying to kill us anyway, so we might as well laugh at the absurdity of it all, and them. And let’s keep using words like “jihad” in any way that makes it so trivial it is no longer scary. And how about “fatwa?” Now there’s a word ripe for ridicule. Jenny Craig commercial anyone?
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